Wildfolk
2021
Identity • Packaging • Illustration • Art Direction • Website • Social Media
A free-spirited take on classic cocktails, Wild Folk is a non-alcoholic beverage company inspired by foraging, complex ingredients, and folklore.
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Since Wild Folk was a new product entering a saturated market, Public Eye strategized a stand-out identity and packaging through an elegant storybook-inspired concept. Each beverage got a custom illustration inspired by underdog classic tales – Jack & the Beanstalk and Tortoise and the Hare – subtly referencing Wild Folk’s take on the alcohol industry.
Recognition
2021 Advertising and Design Club of Canada
2021 Applied Arts Design Awards
The Dieline “The Most Beautiful Canned Mocktails That We’re Sipping On This Summer”
Photography
Chris Amat
Devon Rogers
Strategy
Marrow Studio
Communication
Gentle Lion
Now stocked in 80+ retail outlets, restaurants, and liquor stores across Canada.
“The Most Beautiful Canned Mocktails That We’re Sipping On This Summer”
The Dieline
