After a decade-plus of experience in all types of interior projects, Holland wanted to put their mark on an under-considered sector – the workplace. A post-COVID workspace needed to be many things, and most of them required flexibility and a deep understanding of the changing nature of human needs.
This rebrand was developed in consideration of the concept of flexibility and growth, starting with a single box and growing or shifting to meet the ever-changing demands of the workplace. Simplicity and clarity of the typography was paired with a dynamic graphic language that felt energetic yet work-appropriate and balanced a fine line between artful creativity and research-backed insight and expertise.
Gentle Lion Communications
Grace Walker
Joel Klassen