Little Sister Coffee Maker

Public Eye used the coffee packaging as an opportunity to align the brand equity developed throughout the years. The label bisects the wordmark to depict the transition between traditional and experimental coffee methods. Colour labels were used to make visual distinctions without the hassle (and cost) of multiple bag designs, allowing each roast to feel unique and small-batch. Illustrations of café-goers reinforce the fun, social, and conversational nature of coffee.