Eighty-Eight Brewing Co.
2018
Identity • Packaging • Merch • Environmental • Signage
Public Eye was asked to develop an identity for a brewery that embodied optimism, excellence, and podium-quality beer.
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Eighty-Eight Brewing Co. approached Public Eye with an ambitious idea for a brewery that looked and felt different from the rustic, male-focused, western-themed identities that saturated the Alberta market. Our concept centred on the idea of simple and dimensional ribbons that signify finish lines and medals to inject the packaging with a bright and bold look. A retro fluorescent colour palette meant they were unmissable on a shelf and quickly became a favourite among nostalgia-loving beer drinkers.
Recognition
2019 Anvil Awards
2019 Communication Arts Typography Awards
Interiors
McKinley Burkhart
Can Photography
Chelsea Yang-Smith
Considered our first client, Public Eye has designed nearly 120 labels and nearly 70 pieces of merch over the years.
“This New Brewery is Inspired by the Calgary Winter Olympics and the 1980s”
Avenue magazine
