Waxwell Studio
2017
Identity • Illustration • Signage • Digital Design
Seeing an opportunity in the local market of overly-gendered waxing services, Waxwell set out to create an esthetics studio that appealed to a multitude of demographics.
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With bodybuilders, dad-bods, queer folks and the girlies in mind, Public Eye developed an identity that felt relaxing, polished, and most importantly, welcoming. After launch, Waxwell quickly gained a following amongst some expected demographics but also tapped into markets that had previously felt left out.
Interiors
Frank Architecture
