Ol’ Beautiful Brewing Co.
2019
Brand Identity • Art Direction • Packaging • Signage • Website • Social
Capturing and elevating the essence of a brewery that honours all things time-worn and richly patinated.
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Following a taproom renovation, Public Eye worked to bottle what the interiors had defined that the existing branding did not. Starting with the brewery’s ethos and values, the diverse identity allowed for an endless combination of logos, icons and illustrations, as well as a fully custom typeface, ensuring a highly consistent and instantly recognizable product.
Accounts took notice, merch sold out, and even a few patrons got tattoos of the identity artwork.
Awards
2021 Applied Arts Design Awards, Illustration
2021 Applied Arts Design Awards, Packaging Beverage Series
Studio Photography
Chelsea Yang-Smith
Environmental Photography
Jared Sych
Interiors
Fort Architecture
Brewery patrons had our beer art permanently tattooed on their bodies.
“Overall a massive improvement from the original brand design we had. Not only is it eye-catching but the brand system in place is easy to execute and replicate.”
Chris Carroll, Ol’ Beautiful
