Swish oral Care
2022
Naming • Identity • Signage • Wayfinding • Website Design
With a lofty vision to reinvent dental care, the folks at Swish needed a brand that would make going to the dentist feel like self-care.
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Inspired by the calm interiors and a hint of futurism, Public Eye developed an identity that was light, playful, and kind of toothpaste-y. The project took a people-first approach that considered the entire customer journey, delving into brand expressions that created moments of delight throughout the experience. The unconventional approach ultimately convinced many clients to switch to Swish.
Interiors
Sarah Ward Interiors
Marketing & Communications
Gentle Lion Communications
Photography & video
Joel Klassen
Swish reached its 5 year goal in only 2 years, and is expanding to a second location.
“Swish Is Reimaging Dental Care Through Self-Care”
Nuvo Magazine
