Positioned as A Neighbourhood Hangout That Has Snacks & Sandwiches That’s Open Late, It’s Okay wanted an identity that was unfussy, unserious, and kinda weird. Public Eye built out an eclectic language derived from Coffee News, ’80s stock illustrations, and After School Specials to create an identity that stands out as the oddball you don’t mind sharing a drink with.
Studio Roslyn
Kyle Metcalf
Conrad Brown